×
Customer Success Story
From -$1.18M loss to +$186K profit in 11 months
How SuperScale helped Hyper Hippo's Adventure Communist flip user acquisition performance with AI-powered LTV prediction, iOS SKAN modeling, and real-time performance visibility.
The Challenge
Adventure Communist was bleeding money
-$1.18M
Annual UA Loss
Pre-intervention
61%
ROAS
-$0.39 per $1 spent
$3M+
Total Spend
Negative returns
Success Definition: Profitable UA ≥ 100% ROAS + faster feedback loops
The Solution
Three-pillar platform transformation
SuperAI Predictive Analytics
- 95%+ LTV prediction accuracy
- Decisions in ~2 days vs ~30 days (15× faster loops)
MarketingHub (MMP+)
- Advanced iOS SKAN 4.0 modeling
- Turned iOS into a profitable channel
SuperPlatform
- Real-time anomaly detection
- 30+ integrations for unified UA/creative/monetization visibility
- Detected a $20K tracking issue in ~3 hours
The Results
Complete financial turnaround
Turnaround Achieved in 11 months (with ~6 weeks still remaining in reporting window)
Before
-$1.18M
Annual Loss
61% ROAS
→
After
+$186K
Annual Profit
111% ROAS
Key Metrics Transformation
125%
iOS ROAS
iOS shifted to core growth driver
2.3×
Creative Lift
Data-driven iteration efficiency
2,387%
ROI
Overall return on investment
+$1.37M
Total Swing
+50 pts
ROAS Increase
-38%
Spend Reduction
15×
Faster Decisions
What Changed
From waste to precision
Efficiency over scale
- ✓ 38% spend reduction while improving returns
- ✓ Faster learning cycles using predicted LTV as north star
- ✓ Clear measurement in SKAN-era iOS acquisition
Waste detection
- ✓ Detected a $20K tracking issue in ~3 hours
- ✓ $400K+ wasted spend prevented via timely alerts
Cost Savings Impact
💰
$400K+
Wasted Spend Prevented
⚡
~3 hrs
Issue Detection Time
Key Takeaways
Lessons from the turnaround
-
No game is beyond saving
Legacy titles can become profitable with the right measurement and modeling -
Speed compounds
Faster feedback loops create better creative and bidding decisions -
Tools amplify expertise
Pairing teams with a unified platform increases impact and confidence